Be a part of the solution, not part of the pollution. Have you heard the term, ‘fast fashion’?

Hint, hint: it is the biggest foe of all environmentalists and best friend of majority fashion brands.
Fashion industry has changed 180 degrees in the last 20 years. Garment prices have dropped extensively, allowing us to buy Secound more and more clothes. On an average, today’s generation owns 5 times more clothes than our grandparents or the generation above them ever did.
It is all too good to be true. All these stores selling cool, trendy clothing that you can buy with your loose change, wear a handful of times, and then throw away. Suddenly everyone can afford to dress like their favorite celebrity or wear the latest trends fresh from the catwalk.
All clothes designed by fast fashion brands are not designed to last long but are designed to add to the already massively existing fossil record. More than 85% of our clothes never decay, resulting in destruction of planet earth. Fashion industry is accountable for 8-10% of global emissions of carbon dioxide, a harmful greenhouse gas. This industry is also responsible for about world’s 1/5 industrial water pollution and about a third of plastic found in the ocean comes from the clothing industry. Humans produce more than 92 million metric tons of textile and clothing waste each year.
If you are someone who is not worried about fast fashion, then you are not paying attention at all.
What steps can we take as fellow beings that can help reduce the rate of fast fashion?
-​Start from the basic and choose natural or semi-synthetic fiber over a plastic based ones. Natural fibers decompose into the soil and act as fertilizers for our crops, reflecting better growth of crops, thus more profits.
-​Wash clothes only when you need to. Once a week wash is more than enough for our clothes.
-​Wash clothes at lower temperature ( 30 degrees Celsius) : it is said that you can save an average of 57% on your washing machine running costs when washing at 30°c. This reduces the energy used which automatically saves you on your electricity bills and also reduces the amount of heat released in the environment
-​Buy less, buy better quality and recycle: buy or thrift secondhand clothes or buy clothes that have a longer life span. If reports are to be believed, we humans wear one piece of cloth only 20-40 times in our entire life. This is relatively low when compared to our lifespan and our fashion growth. We buy 10 while our grandmothers bought 2.We tend to think that buying new clothes will make us happy. Maybe we should reconsider some foundations of our lifestyle.
-​Think twice before throwing out your clothes:-
•​Try and repair them
•​Donate your clothes
•​Sell for second hand
•​Swap with friends / family
•​Up cycle them to something new
Above all this, I feel the old, rusty yet famous ‘reduce, reuse and recycle’ has never made more sense before.
Rethink about the clothes when you are buying them or about to dump them. Give them a second life. When we are not paying the higher prices for the clothes we are wearing, remember there are workers, environment or animals paying very hard for it.
If you want to take a step ahead and start this journey to a better future, swap and thrift with Swap Fashions on www.swapfashions.in.
Be responsible, be fashionable.

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